Desk Research

Client – World Trade Group

The Brief
The World Trade Group is one of the leading B2B events companies in the UK, they annually hold over 30 events worldwide in which they bring buyers and sellers together from almost every vertical industry. They needed up to date business information for the sales teams to contact and invite to join the event. Often working from a generic brief Pumasource were asked to continuously provide contacts for their sales team to pitch.

The solution
By using a multitude of sources, we were able to provide a steady stream of up to date relevant contacts on an ongoing basis for events all over the world. As these were not precompiled list, we provided made to order contacts often getting hold of key decision makers that in the past were a problem for the client.

The Results
Sales people actually selling rather than sourcing their own leads, by providing a steady stream of contacts the sales teams at World Trade we able to concentrate on what they to best and guarantee that all the events had a maximum turnout.